Outsized Returns
For Little Additional Cost?
Modern-day copywriting powered by AI, data and timeless human psychology, so your business stands to make outsized returns for little additional spend.
What is Copywriting
Copywriting is the art of writing persuasively to encourage action - click, buy, sign up etc. It's about communicating so compellingly that the reader instantly feels, "This is for me."
Did you know that some of the most successful ad campaigns in history were made possible by excellent copywriting?
Volkswagen – Think Small
A simple, honest line — "Think Small" — completely flipped how Americans viewed compact cars. This smart copy turned a perceived weakness into a strength, helping VW boost sales by over 300% and become the #1 imported car in the U.S.
De Beers – A Diamond Is Forever
With just four poetic words, De Beers didn't just advertise diamonds — they created the global tradition of diamond engagement rings. This copy drove a 55% jump in sales and cemented De Beers' dominance for decades.
Nike – Just Do It
Nike's legendary slogan spoke not to shoes, but to great ambition, grit and possibility. Those three words changed Nike's fortune forever - it was never again seen as just a shoe brand, but an allegiance, and its sales soared from $877 million to over $9.2 billion.
Apple – Think Different
Apple's "Think Different" reminded the world who their products were really for: creators, rebels, visionaries. That inspiring copy revived the company and grew its value from $3 billion to over $16 billion. A great message doesn't just sell — it redefines a brand's destiny.
Avis – We Try Harder
By openly admitting they weren't #1, Avis won people's trust with one brilliantly honest line: "We Try Harder." The copy, coupled with operational change, helped Avis turn years of losses into profitability and significantly increased its market share. When copy is truthful, it becomes incredibly persuasive.
Old Spice – The Man Your Man Could Smell Like
A witty, fast-paced monologue transformed Old Spice from outdated to iconic. The copy was funny, confident, and impossible to ignore — and sales doubled within six months. Clever writing didn't just refresh the brand… it completely revived it.
Coca-Cola – Share a Coke
By swapping the logo with people's names, Coke's copy made every bottle feel personal. That simple idea sparked a global sharing craze, boosted sales significantly, and generated massive social buzz. It's a perfect reminder that the right message can create connection, and conversion.
Why Copywriting is Powerful
As seen from the examples above, the ideas behind ads, the way they are designed...down to the exact way they are written, can have outsized returns for businesses, all of which don't require a substantial increase in ad spend to effect.
That's the magic of sharp, psychology-driven ad copies - it not only converts more of your existing traffic into customers, it also brings in NEW traffic.
Here's what great copy unlocks for your business:
With the right copy, your business grows not by spending more — but by working smarter with what you already have. That's the power Konvertion delivers.
"AI won't replace copywriters — it simply gives the best ones superpowers. Try Konvertion free today to find out."
What Makes Us Different
AI-Optimised Creatives
More visual options. Faster output. Greater savings. All while keeping visuals as hyper-realistic as possible, so it's not "AI slop", but better productivity.
Rapid Turnaround
With AI, we deliver faster drafts, more variations, and quicker testing. Campaigns launch sooner, and results come faster.
Data-Backed Decisions
From predicted engagement, to rigorous A/B testing and conversion-driven variations, every piece of copy is informed by data and pattern analysis.
Direct Response Specialisation
Every word is designed for one thing: Get the click. Make the sale. Grow the revenue. No fluff, so you get maximum bang for your bucks.
Timeless Persuasion Principles
Human psychology is at the core of everything we write, because people don't just buy products - they buy feelings, identity, and transformation.
Our Services
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Our Process
Smart. Fast. Clear. Effective.
Discovery & Positioning
Understand your brand, audience, and what truly drives your customers.
AI-Assisted Creative Exploration
Generate multiple angles, hooks, and styles rapidly — more ideas in less time.
Copywriting Rooted in Psychology
Persuasion principles + emotional triggers = stronger messaging.
Data-Backed Optimisation
AI analysis + A/B testing ensures your copy evolves and improves continually.
Track, Learn, Scale
See what works, replicate success, and scale your conversion.
Pricing
We operate on a hybrid model - a small base fee to cover production and creatives development, and a performance incentive so you only pay more when you make more.
This ensures your risk stays low, and we are always motivated to deliver better-performing ads.
One-Stop Service
Words Plus Visuals
Each round of copywriting service comes with:
- 1 hero copy + unlimited variants for A/B testing until ad fatigue
- 4 variants per A/B test round (including hero copy)
- 2 rounds of revision for hero copy (before finalisation)
- 1 round of revision per set of variants used for A/B testing (before finalisation)
- Continuous tracking of performance metric, optimisation and scaling until ad fatigue
- Insight reporting after each round of A/B test
| Copy Type | Base Fee (One-Time) | + Performance Incentive |
|---|---|---|
| Shortform UGC style video ad | $700 | Sales 3% of first $20,000 of ad-attributed revenue 6% of the next $20,001 to $75,000 of ad-attributed revenue 9% of ad-attributed revenue above $75,000 Lead Gen 10% of total savings generated in cost to acquire leads (based on original CPL) Subscription $5 each for first 500 subscribers $7 each for the next 500 subscribers $10 each for subscribers above 1,000 |
| Shortform non-UGC style video ad | $900 | |
| Photo / banner ad | $600 | |
| Carousel ad | $700 | |
| Collection / Instant Experience ad | $1,000 | |
| Website / landing page | $1,500 | |
| Product detail page | $1,100 | |
| Email sequence (5 emails) | $900 | |
| Sponsored post (short post-style ad) | $500 |
Notes
One-Time Base Fee
- Exists upfront to cover the initial costs of strategy, copywriting and creative production required to launch effective campaigns
- Intentionally kept lean / below market rates
- Rather than front-loading our remuneration, we structure our pricing around a win-win performance partnership structure
Performance Incentive
- We believe in operating as a performance partner rather than a one-off consultant who delivers and disappears
- Performance incentive ensures a scale-down on initial base fees and more earnings for us only when you gain more
- Tabulated and paid at the end of the campaign - we kindly request view-only access rights to the relevant metrics associated with the ad(s)
UTMs
- Simple tracking tags added to our ad links to help us understand where a customer first engaged with an offer
- UTMs are recorded online once a customer engages with the ad, even if they return later to make the purchase, or after the ad has been removed due to fatigue
- We use UTMs to ensure attribution is accurate and performance is measurable
Total Ad-Attributed Conversion / Revenue
- Refers to conversion / revenue generated by the ad from the launch of an ad until 60 days after the ad was paused due to fatigue
- Each ad is assigned unique UTMs to track downstream conversions
60-Day Attribution Window
- The 60-day attribution window after an ad has been removed (due to fatigue) exists to reflect how real customers make buying decisions
- Most buyers take some time to compare options, think or return later before completing a purchase
- A 60-day window is widely accepted in performance marketing as a balanced timeframe that captures genuine campaign influence without overstating results
- We don't claim credit for every sale within the 60-day window - attribution only applies where there is clear, trackable campaign interaction
- Conversions driven by unrelated campaigns or outside the window are not included
A/B Testing
- We offer continuous and unlimited A/B testing and optimisation until ad fatigue
- The first round of A/B test commences upon ad launch. Each A/B test round will feature 4 variants of the hero copy. Based on industry standards, 4 is optimal for meaningful differentiation and conclusion, while maintaining budget efficiency. Too few or too many variants can dilute test results.
- Upon the end of each test round, the best-performing variant will be chosen to scale up and be used for the next round of testing, this time varying a different component of the ad to derive a new round of conclusions on best-performing ads
- A test round ends when the time cap is reached, or ends early when the Minimum Data Threshold (MDT) is reached and a variant outperforms the next best by ≥ 20% for at least 3 consecutive days. You may refer to the table below for the Primary Decision Metric (PDM), MDT and time cap of each copy type.
| Copy Type | Primary Decision Metric (PDM) | Min Data Threshold (MDT) | Time Cap |
|---|---|---|---|
| Shortform UGC style video ad | CTR | >= 1,000 impressions per variant OR >= 100 clicks per variant OR >= 30 conversions per variant | 5 days |
| Shortform non-UGC style video ad | CTR | >= 1,500 impressions per variant OR >= 150 clicks per variant OR >= 30 conversions per variant | 7 days |
| Photo / banner ad | CTR | >= 2,000 impressions per variant OR >= 100 clicks per variant | 7 days |
| Carousel ad | CTR | >= 2,000 impressions per variant OR >= 150 clicks per variant | 7 days |
| Collection / Instant Experience ad | CTR | >= 1,500 impressions per variant | 10 days |
| Website / landing page | CVR | >= 1,000 sessions per variant OR >= 250 - 500 total conversions across variants (lower-end for higher-ticket items) | 21 days |
| Product detail page | CVR / ATR | >= 1,000 sessions per variant OR >= 100 purchases total | 21 days |
| Email sequence (5 emails) | CTR of full sequence | >= 1,000 recipients per variant (B2C) >= 400 recipients per variant (B2B) | 7 days after full email cycle |
| Sponsored post | CTR | >= 1,500 impressions per variant OR >= 100 clicks per variant OR >= 30 leads per variant | 10 days |
Ad Fatigue
- For the purpose of optimisation and attribution, ad fatigue is defined as a sustained decline in PDM of ≥ 30% from its peak performance, for a minimum period of 7 consecutive days, after the campaign has exited its initial learning phase
Why Businesses Choose Us
We combine cutting-edge AI technology with proven psychological principles to deliver copywriting that converts.
Performance-Based Pricing
Low upfront cost with performance incentive means you only pay more when your business makes more. Your success is our success.
Continuous Optimization
We don't just deliver copy and disappear. We continuously A/B test and refine until ad fatigue sets in, ensuring maximum performance.
AI-Powered Efficiency
Leverage the speed and scalability of AI without sacrificing the human touch. Get more variations tested in less time.
Psychology-Driven Results
Every word is crafted using proven persuasion principles and emotional triggers that drive real purchasing decisions.
High-Value Conversion Lever
Boost conversions with little additional ad spend.
Multi-Channel Expertise
From TikTok to email to landing pages, we craft compelling copy across every platform where your customers are.
Frequently Asked Questions
Everything you need to know about Konvertion
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